About Kathy Carter



Her work has contributed to increasing accessibility for all those who aspire to play, coach, or referee at the youth, recreational, professional, or international level. While building her career as a successful soccer industry executive, Carter never stopped playing the game she grew up loving. At the age of seven, Carter joined her local rec team and went on to play for and in club, ODP, Regional and Youth National Camps. An All-American in High School, she continued on as a starter for the nationally-ranked College of William and Mary. Carter went on to play in adult recreational leagues in California, New York, and Virginia. 

Carter was most recently the President of Soccer United Marketing (SUM), a position with responsibility for leading more than 100 employees, and managing and growing the business operations for Major League Soccer's (MLS) commercial subsidiary. Carter and her team generated several billion dollars on behalf of the game and were charged with maximizing the value and brand of premier soccer organizations and events in the United States, including MLS, U.S. Soccer, the Mexican National Team, Copa América and multiple CONCACAF properties. Carter has held a number of positions with SUM since she joined in 2003, most recently serving as Executive Vice President before assuming her latest role in 2010.

Carter has more than two decades of professional experience supporting the increase of investment in soccer in the United States. Her career in the sports business began before the 1994 FIFA World Cup, when she worked for the World Cup Organizing Committee. After the 1994 FIFA World Cup, Carter was a founding member of MLS, and was instrumental in building the league from the ground up. Carter served as Vice President of Corporate Marketing for MLS from the league’s inception until 1999.

In addition to her roles as a soccer executive, Carter has been involved in developing women’s soccer at the international level in her prior capacity as the U.S. representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World Cup.

Carter has attended each of the last five FIFA Women’s World Cup tournaments, and five of the last six FIFA World Cups. She attended these tournaments as a member of the World Cup Organizing Committee in 1994, a member of the FIFA Committee for Women's Football and the FIFA Women's World Cup in 2007 and 2011, and as a proud fan– especially for the Women’s National Team victories in 1999 and 2015.